Research & Policy

Overview

Too much of the misinformation debate is driven by anecdotes and assumptions. Our research arm exists to replace both with evidence: how rumours start, which channels carry them fastest, who they harm most, and which interventions actually change behaviour.

We run surveys, community listening exercises and content analysis across northern Nigeria, and publish everything open-access. Findings feed directly into our own training curricula — and into policy briefs for regulators, platforms, schools and media houses.

We believe research should make things simpler, not more complicated. Every study ends with plain-language recommendations that a school board or station manager can read in one sitting.

What participants gain

• Baseline studies: how misinformation actually moves through Nigerian communities.
• Ongoing monitoring: tracking emerging narratives and coordinated campaigns.
• Policy briefs: actionable, evidence-based recommendations for institutions.
• Open data: anonymised datasets published for reuse by researchers and journalists.

What we've achieved

• 1 national study on misinformation patterns in northern Nigeria.
• 6 policy briefs delivered to regulators, platforms and education bodies.
• 3 university partnerships for joint research and methodology training.

From the field